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EDDMUSPS Drop-Off Guide

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Guide / Retail indicia

The EDDM Retail indicia

The indicia is the printed postage mark that takes the place of a stamp. Every EDDM Retail piece needs one, and it's one of the things to get right before you print.

Stop 03EDDM
Retail
Checked
2026-11-07
PRSRT STDECRWSSU.S.POSTAGEPAIDEDDM RETAILPostal Customer1.625 in1.375 inMailing side, 6 x 11 in. Your design goes in the open area.
Indicia zone and address placement, drawn to scale. Keep 1/8 inch clear along the top and right of the indicia.

What it says

The USPS indicia image reads, line by line:

  • PRSRT STD
  • ECRWSS
  • U.S.POSTAGE
  • PAID
  • EDDM Retail

PRSRT STD means presorted standard. ECRWSS is the industry shorthand for enhanced carrier route walk sequence saturation, meaning the mail is in carrier order for every address on the route. USPS offers the image as a download, so you don't have to set it yourself.

Where it goes

  • Top right of the mailing side, above and to the right of the address block.
  • Inside an area 1.625 inches from the right edge and 1.375 inches from the top edge.
  • With 1/8 inch of clear space along its top and right sides.

How big

There's no single required size, but it has to be larger than 0.5 x 0.5 inch. The lettering must be all capitals and at least 4 point.

The address line next to it

Below and to the left of the indicia goes the simplified address:

  • Postal Customer for every address on the route
  • Residential Customer for homes only

Choose the one that matches the delivery type you selected in the EDDM tool.

Can I put a stamp on EDDM pieces instead?

EDDM Retail pieces use the EDDM Retail indicia in place of a stamp.

Where do I get the indicia?

USPS provides a ready-made image on its EDDM pages.

What does ECRWSS mean?

Enhanced carrier route walk sequence saturation: mail sorted in delivery order to every address on a route.